This is the app I’m using to write content for Writing For SEO.

For me, it does everything I need to produce blog posts, from collecting research and ideas, to writing the material.

What is Evernote?

That’s a little difficult to answer. Evernote is so flexible that it’s different things to different people.

It has some of the online sharing and synchronisation features of Dropbox, but it’s an app in its own right that enables you to attach files and web pages to notes.

I use it throughout my business and personal life for storing receipts, ideas, PDFs, audio files, photographs – you name it. Everything is indexed and searchable, and there’s tagging to help things along.

In addition to the web interface, there are Mac, Windows and mobile clients and you can share notes and folders (notebooks, in Evernote parlance) with coworkers.

For me, Evernote is indispensable.

But I’m not going to attempt to explain everything you can do with Evernote – have a look at the Evernote site to get a better idea of what it’s about, or even better, read this great eBook.

My job is to show you how I use Evernote for blogging.

It’s in the cloud, yet it’s local

This is a key one for me. I like being able to get material and ideas into my blogging system from anywhere – my office iMac, my MacBook Air, my iPad or my iPhone – even on a borrowed PC. But the apps I have on each of my machines sync automatically and I’m ready to go with local copies of my notes.

Working in the Mac or mobile client enables me to work where I like, whether I have an Internet connection or not.

Research and writing in the same place

I work in the Mac client all day. Here it is as I write this piece on my MacBook Air:


There are shortcuts on the left, images of the most recent notes in the current folder next, and on the right is the window I’m writing in. It has many of the formatting features you find in a word processor, if you need them.

But for blog writing, I leave the majority of the formatting until I get the almost finished content into WordPress.

Evernote Notebooks

The writing process in Evernote

For research, I can clip web pages or parts of those pages from a web browser directly into Evernote, or e-mail information or links, or open a new note and type in ideas.

When I’m looking for something to write, I can merge a number of notes into one and open the resulting research note alongside the copy I’m writing.

I currently have 10 posts in various stages of development and many more times as many ideas in another notebook. I can see what I’m working on, and easily switch between each.

This is already a long post, but I could say much more about using Evernote for online writing. Sometime soon, I’ll be looking at my entire workflow, from beginning to end.

Disclosure: The links to the Evernote book and Dropbox are affiliate links. If you purchase or sign up for anything as a result of following these links, you won’t be paying extra, but Writing For SEO will benefit from a percentage of the sale or free storage. I use both Evernote and Dropbox all the time, so endorse them without hesitation.

Writing Tools Part 1: Choosing the right app for your writing

Writing Tools Part 2: Text Editors

Writing Tools Part 3: Word Processors

Writing Tools Part 4: Scrivener