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Read the Latest from the Writing For SEO blog
Write using themes, not key phrases. How to construct content for people and search engines
If you've read my Writer's Guide to Semantic Search, you would have seen me recommend we think of themes for pages rather than building them on a number of key phrases. I've been asked to say some more about theming and how the two approaches differ. In the dark ages...
The Writer’s Guide To Semantic Search
Now that Google is making fundamental changes to its algorithm and looking at content semantically, you have real opportunities to make your copy more effective. In my last piece, I talked about why you need to do more than just write for your audience to make your...
‘Just create relevant quality content and you’ll be OK’. There are many reasons why I disagree
Google is looking to highlight all the great content on the web and SEO is dead. Ergo, just create some content that your audience will like and you’ll be OK. It’s a point of view I don’t adhere to, something that will come as no surprise if you've read this blog or...