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Read the Latest from the Writing For SEO blog
As Writing For SEO matures, I’ve been reviewing some of my more popular, yet older, posts. It may be that Google still likes them and continues rating them well in the SERPs, but I can see the information is out of date, and in some cases I no longer agree with...read more
If you’ve read my Writer’s Guide to Semantic Search, you would have seen me recommend we think of themes for pages rather than building them on a number of key phrases. I’ve been asked to say some more about theming and how the two approaches differ....read more
Now that Google is making fundamental changes to its algorithm and looking at content semantically, you have real opportunities to make your copy more effective. In my last piece, I talked about why you need to do more than just write for your audience to make your...read more