Today, I’m launching a free e-book Sell More From Your Online Store. It pulls together all my posts about SEO for your e-commerce site in one convenient place.
This is the presentation that accompanies the e-book.
Sell More From Your Online Store – Created with Haiku Deck, presentation software that inspires
Here’s what you’ll find out:
Five Reasons Why Your E-Commerce Site Is Failing
- Your site looks the same as your competitors
- You have the same products as other sites
- You have the same descriptions and photos
- You’ve set yourself up for a price war
- You’ve lost sight of your business
Three Steps To a Winning E-commerce Website
- Think about your business
- How is it different?
- Think about your site
Five Ways To Get People To Your Online Store
- Organic Traffic
- Social Media
- Content Marketing
- Paid Search (Pay Per Click)
- Offline Marketing
Five Questions To Ask Before Writing Content
- What must I write about?
- What about brands?
- Can I win the fight?
- Is the fight worth winning?
- What do my customers say?
Five Steps To The Right Keywords For Your Site
- Brainstorm some key phrases
- Find some alternatives
- Will you be able to rank for them?
- The free, but potentially inaccurate route
- The more accurate way that costs money
How To Develop Content From Key Phrase Research
- Understand the kinds of content you must write
- Use the key phrases you’ve researched
- Look at your data from a different angle
- Create content that answers customer questions
- Create content and measure, measure, measure!