Jun 24, 2016 | Blog, SEO Copy
Google released an amazing statistic last week – some 20% of searches on mobile are now by voice. Allowing for about 50% or more searches being mobile these days, we can conclude more than 10% of searches are voice searches. Don’t listen to the doubters Have you... 
Apr 15, 2016 | Blog, SEO Copy
I returned to my post Header tags and how you use them in SEO Copy recently and added some more tips. It was popular before, but now it’s an essential read if you’re wondering about how you should be using h tags in your content. The updated post... 
Mar 21, 2016 | Blog, SEO Copy
If you’re primarily a writer, you’re almost certainly happy with the primacy of on-page content in SEO. There’s one notable exception, though – Local SEO. While your organic results can help your Local SEO results, they’re not the whole story, and there are a... 
Jan 21, 2016 | Blog, SEO Copy
As Writing For SEO matures, I’ve been reviewing some of my more popular, yet older, posts. It may be that Google still likes them and continues rating them well in the SERPs, but I can see the information is out of date, and in some cases I no longer agree with... 
Jan 5, 2016 | Blog, SEO Copy
If you’ve read my Writer’s Guide to Semantic Search, you would have seen me recommend we think of themes for pages rather than building them on a number of key phrases. I’ve been asked to say some more about theming and how the two approaches differ.... 
Sep 8, 2015 | Blog, SEO Copy
Now that Google is making fundamental changes to its algorithm and looking at content semantically, you have real opportunities to make your copy more effective. In my last piece, I talked about why you need to do more than just write for your audience to make your...