Feb 14, 2013 | Blog, Measure your success
Arghhhh! That’s quite often the response when people start looking at the data in their Google Analytics account. If you’ve set up your Google Analytics like I showed you in a previous post, you may have already had the same experience. This post aims to... 
Jan 17, 2013 | Blog, Measure your success
Last week I showed you how to install Google Analytics. Next, I was planning to show you how to handle the data and what you should be looking for. But then I’d be advising you to make the same mistake I’ve made many times before. Jumping in before... 
Jan 8, 2013 | Blog, Measure your success
Understanding what’s happening on your website is so important. The good news is that the essential tools are free, and are more than powerful enough for most websites. If you haven’t yet set up Google Analytics, drop what you’re doing and install... 
Jan 1, 2013 | Blog, Measure your success
This site is all about how to write content – SEO Copy – that will make your website more successful. But what do we mean by ‘successful’? You may say that your sales have gone up, but how and why? Which pages of your site are bringing in the...