How to write blogs that engage – five great tips

How to write blogs that engage – five great tips

Great writing comes with practice and an awareness of lots of small tips. Here are five that will help make your online content more compelling. 1. See your reader as a friend You may want to sell them something eventually, and you’re rightfully proud of your...
Write with style! Person-to-person copywriting

Write with style! Person-to-person copywriting

Don’t you love corporate-speak? Just about everyone hates it, so you’re amongst friends here. Yet so many businesses lapse into an extraordinarily self-important, stiff and overblown style when they write content for their websites. The web is informal...
Writing your own content. You’re inside, looking out

Writing your own content. You’re inside, looking out

If you talk to any professional writer, they’ll probably tell you that the most difficult writing they do is for themselves. Their own website. Their own publicity. So challenging is it, that I once had one of my websites written by someone else. And I know what...
The single most important question in copywriting

The single most important question in copywriting

It’s ‘What’s in it for me’? Let me tell you why. You arrive here at Writing For SEO, and you have a choice. You stay here and spend some time reading what I’ve written, or you go off and find out what colour underwear your favourite celeb...