Mar 8, 2013 | Blog, Copywriting
Great writing comes with practice and an awareness of lots of small tips. Here are five that will help make your online content more compelling. 1. See your reader as a friend You may want to sell them something eventually, and you’re rightfully proud of your... 
Feb 8, 2013 | Blog, Copywriting
Don’t you love corporate-speak? Just about everyone hates it, so you’re amongst friends here. Yet so many businesses lapse into an extraordinarily self-important, stiff and overblown style when they write content for their websites. The web is informal... 
Jan 31, 2013 | Blog, Copywriting
We’ve all heard of writer’s block. And it’s something that I’m often asked about – ‘how do you deliver copy to a timetable? I just sit there and stare at my screen’. Personally, I never use the expression writer’s block.... 
Dec 14, 2012 | Blog, Copywriting
If you talk to any professional writer, they’ll probably tell you that the most difficult writing they do is for themselves. Their own website. Their own publicity. So challenging is it, that I once had one of my websites written by someone else. And I know what... 
Dec 9, 2012 | Blog, Copywriting
It’s ‘What’s in it for me’? Let me tell you why. You arrive here at Writing For SEO, and you have a choice. You stay here and spend some time reading what I’ve written, or you go off and find out what colour underwear your favourite celeb...