Jun 18, 2013 | Blog, Copywriting
Writing is a craft we all have to work at, refining our skills and acting on more tips as we mature as writers. I hope these ideas help you along your path to being a better writer. Get to the point. Be confident in what you have to say So many inexperienced writers... 
May 29, 2013 | Blog, Copywriting
If your readers only read one thing on your page, it’s the headline. In fact some 80% of people reaching any given page will only read the headline. Here’s a guide to the fundamentals of writing truly compelling headlines that will hook your readers into... 
May 16, 2013 | Blog, Copywriting
I’ve been asked to expand on an earlier post – Never. Ever. Forget your call to action. While most agreed with me, some wanted to know more about how to write a call to action. So here goes… Here’s how to write a call to action Don’t start... 
Apr 11, 2013 | Blog, Copywriting
As much as writing for the web benefits from a certain informality, there’s a delicate balance between informality and being unprofessional. Or, perhaps it’s better expressed as you can be informal and professional at the same time. How does that work?... 
Mar 27, 2013 | Blog, Copywriting
No matter how hard you try with your copy, how refined and pin-point targeted it is, there are a couple of things you must do to make it even better. That’s understand Calls to Action (some people insist on calling them CTAs) and how to use them. Why are calls... 
Mar 13, 2013 | Blog, Copywriting
Selling. It’s something many of us feel uncomfortable doing. Particularly if we’re the traditional introverted writer, happy to sit in a room all day tapping at our keyboards. Sooner or later you’ll need to write some selling copy – perhaps...