Nov 27, 2014 | Blog, Copywriting, SEO Copy
A few weeks ago, I looked at six aspects of writing SEO content that make SEO writing more effective. With this post, I’m taking a step back and looking at some content writing tips that will enhance most marketing writing, but are particularly valuable online. Use... 
Nov 4, 2014 | Blog, Copywriting
I’ve covered the ‘About us’ page before, but many of Writing For SEO’s readers need ‘About me’s. That’s the way of the world. A huge percentage of the world’s blogs are written by one person, and many online stores are the web face of microbusinesses. So here’s... 
Oct 20, 2014 | Blog, Copywriting
We talk a lot about not copying content on the Web and republishing it. What each of us put online must be unique. Which led a reader to ask me why we talk about producing ‘copy’ for websites. So what’s this about writing copy? It’s a term that predates... 
Mar 7, 2014 | Blog, Copywriting
Do you want your writing to be lean and powerful? Fight the flab with some lessons I’ve learned over the years. Never use two words when one will do Keep your writing nice and tight. Don’t waffle and keep to the point. Many professionals recommend you read... 
Feb 21, 2014 | Blog, Copywriting
How many boring About Us pages have you read? There are lots out there. And yet when I look at the stats for site after site, it is consistently one of the most popular. So what? Think about the people who read your About us page. They want to know about your... 
Jul 25, 2013 | Blog, Copywriting
Here’s a list of essentials you need to cover when writing web copy – in particular, sales copy: 1. Always understand what you’re trying to achieve Why is the piece of content you’re planning to write deserving of a place on your site and of...