The Writer’s Guide To Semantic Search

The Writer’s Guide To Semantic Search

Now that Google is making fundamental changes to its algorithm and looking at content semantically, you have real opportunities to make your copy more effective. In my last piece, I talked about why you need to do more than just write for your audience to make your...
The Writer’s Guide to Google Search Console

The Writer’s Guide to Google Search Console

Update 19 April 2016: Google Webmaster Tools became Google Search Console not so long after I published this piece. There have been some feature and navigation changes, too. It’s time for an update! If you’re not a techy, you may not have heard of Google Search...
Join Me Live On The Web

Join Me Live On The Web

I can’t believe I haven’t mentioned this here on the blog, but I’m popping up more regularly on the Web. I hope you’ll want to join me. On the Expert Panel for Dumb SEO Questions This one’s on Google Plus, where once a week on a Thursday I record a Hangout On Air with...
How To Write A Great About Me Page

How To Write A Great About Me Page

I’ve covered the ‘About us’ page before, but many of Writing For SEO’s readers need ‘About me’s. That’s the way of the world. A huge percentage of the world’s blogs are written by one person, and many online stores are the web face of microbusinesses. So here’s...
Essential On Page SEO Factors In 20 Slides

Essential On Page SEO Factors In 20 Slides

I’ve condensed Are You Using These Six Essential On-Page Factors For SEO? into a Haiku Deck if you prefer looking at presentations to reading copy. ON-PAGE SEO FACTORS – Created with Haiku Deck, presentation software that inspires Here’s a summary of...
Ten Ways To Supercharge Powerful Writing

Ten Ways To Supercharge Powerful Writing

No matter how good your writing, there’s normally something else you can do to make it even better. It’s a fact that’s been hard-learned here over decades. Are you doing everything you can to supercharge your pages and posts? Online writing is always...
What Does Writing Copy Mean?

What Does Writing Copy Mean?

We talk a lot about not copying content on the Web and republishing it. What each of us put online must be unique. Which led a reader to ask me why we talk about producing ‘copy’ for websites. So what’s this about writing copy? It’s a term that predates...
Workflow: How I Write SEO Copy In 14 Slides

Workflow: How I Write SEO Copy In 14 Slides

I created a presentation inspired by my recent post about writing SEO copy. Basing Strategy On Creativity It’s good to ride the wave of ideas and creativity. Your enthusiasm will help you create better content more easily. This presentation shows you how I bring...