Sep 8, 2015 | Blog, SEO Copy
Now that Google is making fundamental changes to its algorithm and looking at content semantically, you have real opportunities to make your copy more effective. In my last piece, I talked about why you need to do more than just write for your audience to make your... 
Mar 27, 2015 | Blog, SEO Copy
Google is looking to highlight all the great content on the web and SEO is dead. Ergo, just create some content that your audience will like and you’ll be OK. It’s a point of view I don’t adhere to, something that will come as no surprise if you’ve read this... 
Mar 20, 2015 | Blog, Tools
Update 19 April 2016: Google Webmaster Tools became Google Search Console not so long after I published this piece. There have been some feature and navigation changes, too. It’s time for an update! If you’re not a techy, you may not have heard of Google Search... 
Mar 16, 2015 | Blog, SEO Copy
I can’t believe I haven’t mentioned this here on the blog, but I’m popping up more regularly on the Web. I hope you’ll want to join me. On the Expert Panel for Dumb SEO Questions This one’s on Google Plus, where once a week on a Thursday I record a Hangout On Air with... 
Nov 27, 2014 | Blog, Copywriting, SEO Copy
A few weeks ago, I looked at six aspects of writing SEO content that make SEO writing more effective. With this post, I’m taking a step back and looking at some content writing tips that will enhance most marketing writing, but are particularly valuable online. Use... 
Nov 4, 2014 | Blog, Copywriting
I’ve covered the ‘About us’ page before, but many of Writing For SEO’s readers need ‘About me’s. That’s the way of the world. A huge percentage of the world’s blogs are written by one person, and many online stores are the web face of microbusinesses. So here’s... 
Oct 24, 2014 | Blog, SEO Copy
I’ve condensed Are You Using These Six Essential On-Page Factors For SEO? into a Haiku Deck if you prefer looking at presentations to reading copy. ON-PAGE SEO FACTORS – Created with Haiku Deck, presentation software that inspires Here’s a summary of... 
Oct 22, 2014 | Blog, SEO Copy
No matter how good your writing, there’s normally something else you can do to make it even better. It’s a fact that’s been hard-learned here over decades. Are you doing everything you can to supercharge your pages and posts? Online writing is always... 
Oct 20, 2014 | Blog, Copywriting
We talk a lot about not copying content on the Web and republishing it. What each of us put online must be unique. Which led a reader to ask me why we talk about producing ‘copy’ for websites. So what’s this about writing copy? It’s a term that predates... 
Oct 8, 2014 | Blog, How to write, SEO Copy
I created a presentation inspired by my recent post about writing SEO copy. Basing Strategy On Creativity It’s good to ride the wave of ideas and creativity. Your enthusiasm will help you create better content more easily. This presentation shows you how I bring...