How to install Google Analytics

How to install Google Analytics

Understanding what’s happening on your website is so important. The good news is that the essential tools are free, and are more than powerful enough for most websites. If you haven’t yet set up Google Analytics, drop what you’re doing and install...
When should you start measuring?

When should you start measuring?

This site is all about how to write content – SEO Copy – that will make your website more successful. But what do we mean by ‘successful’? You may say that your sales have gone up, but how and why? Which pages of your site are bringing in the...

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