Feb 20, 2020 | Blog, How to write
7 Easy Stages To Publish (and Share) Your Content One thing I’ve learned over the years is the importance of workflow. It releases my brain to do creative or difficult stuff. Start here. Do this, then that, then that, then that and finally that. And I’ve got something... 
Feb 18, 2020 | Blog, How to write
Photo by John Schnobrich on Unsplash 8 things you’re doing wrong and 7 ways to overcome them Is your business blog underperforming? I see so many that are. By the time you finish this piece, you’ll know exactly what you need to do to make your business... 
Jul 5, 2016 | Blog, Tools
IMPORTANT Update, 22 August 2016: For the last two issues of The Week in Writing For SEO, I’ve hit serious problems which have delayed the newsletter. They seem to be caused by the HTML generated by Curate because the test e-mail doesn’t work properly in... 
Jun 24, 2016 | Blog, SEO Copy
Google released an amazing statistic last week – some 20% of searches on mobile are now by voice. Allowing for about 50% or more searches being mobile these days, we can conclude more than 10% of searches are voice searches. Don’t listen to the doubters Have you... 
Apr 19, 2016 | Blog, Tools
Not long after I published The Writer’s Guide to Google Webmaster Tools last year, Google went and rebranded its free service as Google Search Console (GSC). I’ve just updated the piece and renamed it. I hope you find it useful – if you’d... 
Apr 15, 2016 | Blog, SEO Copy
I returned to my post Header tags and how you use them in SEO Copy recently and added some more tips. It was popular before, but now it’s an essential read if you’re wondering about how you should be using h tags in your content. The updated post... 
Mar 21, 2016 | Blog, SEO Copy
If you’re primarily a writer, you’re almost certainly happy with the primacy of on-page content in SEO. There’s one notable exception, though – Local SEO. While your organic results can help your Local SEO results, they’re not the whole story, and there are a... 
Jan 21, 2016 | Blog, SEO Copy
As Writing For SEO matures, I’ve been reviewing some of my more popular, yet older, posts. It may be that Google still likes them and continues rating them well in the SERPs, but I can see the information is out of date, and in some cases I no longer agree with... 
Jan 5, 2016 | Blog, SEO Copy
If you’ve read my Writer’s Guide to Semantic Search, you would have seen me recommend we think of themes for pages rather than building them on a number of key phrases. I’ve been asked to say some more about theming and how the two approaches differ....
